One of the strongest trends we see In cosmetics In recent years, a trend that intensified further in 2020 with the advent of corona disease, is back to being simple and clean.
Cosmetics are associated with various expressions such as "organic", "green", "vegan", "natural"… Cosmetics are a large set of definitions, but what exactly is the meaning? And why is it good for us?

What is clean cosmetics?

A care product that is defined as "clean" should meet 2 basic requirements:

1. Non-toxic and safe to use ingredients - Clean cosmetics are ones that can be used without any fear of harm to health. The components must be non-toxic and safe to use.
2. Readable and clear labels in full transparency - when the cosmetics brand label indicates all the ingredients in detail, we are on the right track. But not all cosmetics companies are completely transparent and important and there are often reasons for this.

A common example of lack of transparency in the industry is when "scent extracts" are indicated. Fragrance extracts are not a "component", and we can certainly come across harmful components that are "hidden" under this term.

Another example of consumer deception is in confusing branding. Companies may use keywords such as "natural" or "ecological" in order to gain buyer attention. This is called "green laundry".

Clean cosmetics do not contain mysterious ingredients but ones that you know and can easily identify, and clearly do not pretend to be what it is not. Without confusing terms and long words.

net ,it's simple!

 Did you expect a longer list of requirements?

Maybe you were expecting words like "natural" or "organic"?

But clean cosmetics are not perfect.

The expression just means we can see man-made and unnatural components, but that's fine, as long as the materials are safe to use and non-toxic. It also means that not all ingredients must be "100% natural" or "organic", without preservatives, etc.

Clean cosmetics are cosmetics without toxic substances.

Our responsibility as consumers

Instead of focusing on exploding words like “natural” or “organic,” clean cosmetics focuses on eliminating toxic components from our daily grooming routine as much as possible.

Clean cosmetics is also our awareness as consumers. We, as consumers, need to be familiar with the common toxins in our care and beauty products and it is our responsibility to pay attention to what the products we buy contain.

There are a number of misconceptions about clean cosmetics that need to be clarified:

Does clean cosmetics have to be natural?

The answer to the question is no. Clean cosmetics do not have to be all natural.  

For a long time, the stars of clean cosmetics were products that included only natural ingredients. "Preservative-free" is just another exploding phrase around clean cosmetics.

We live in the 21st century and beauty science is evolving at an incredible pace. Today you can find a wide range of synthetic and safe materials to use, man-made, and even preservatives that are safe to use. In fact, all cosmetics contain certain types of preservatives to protect the product.

As long as non-toxic ingredients that have been shown to be safe to use are used, they can be included under the definition of clean cosmetics.

Do clean cosmetics have to be organic?

Similar to natural cosmetics, the use of organic cosmetics can be confusing. Similar to organic food, there are many benefits to using organic ingredients in the cosmetics industry, but non-organic ingredients can be just as safe to use.

Bottom line: No, clean cosmetics do not have to be organic.

Does clean cosmetics have to be "green"?

If the definition of clean cosmetics is not entirely clear, then the definition of "green cosmetics" is even more vague. When talking about "green cosmetics", a number of associations immediately arise:

• The product is based on plants.
• vegan
• Not tested on animals
• Eco-friendly
• Recycled packaging

Definitely impressive, but even though these criteria sound great, a cosmetic product can meet all of these criteria together and still contain toxic ingredients!

And the opposite is also true, a cosmetic product can be completely safe to use, but include ingredients that come from animals (honey, wax, silk, etc.). In this case, the product will still be considered clean as it does not contain toxins, but will not be considered "green".

So clean cosmetics do not have to be green.

If so, natural, organic, green Does not necessarily mean that the product is clean. So how do we know if a product is good for us?

Well, always question labels that use words like "natural" and "green" because the truth is on the ingredient list. Of course this does not mean that products containing the word "natural" and "green" are necessarily toxic or suspicious as such.

What this article has come to do is teach what to look for and what information we need to decide whether a product is clean or not. When we come to examine the label, we will learn what to avoid.

The opposite of clean cosmetics: toxic cosmetics

There is a whole world of clean cosmetics. You can always find clean alternatives to the products we are looking for, but it requires some effort, especially if you are new to the world of non-toxic cosmetics.

To get started we will look at a number of red flags that will alert us that this is a toxic product.

What is a "green laundromat"?

 As mentioned, the second criterion of clean cosmetics is labels in full transparency. To understand the "green laundromat" we will imagine for a moment how we came to search Recommended serum That will not poison our facial skin, we come across a white, clean and pure bottle with the following caption: "Only natural ingredients". Without thinking too much and without checking the ingredients at all, since it is clearly written "natural", we will collect the bottle with the thought that we have found exactly what we were looking for.

But if we still read and scroll through the list of ingredients, we will find that the "clean" serum contains allergens, hormone disruptors, and carcinogens!

This is the "green laundromat" that some brands use to train the product.

Green Laundry describes a situation where the brand uses advertising and marketing in order to convey a false message that the product is good for us and the environment. Many brands try to appeal to the conscious consumer for whom health and the environment are important. Instead of investing in developing truly safe products, many brands use the green laundromat to gain our trust, without standing behind promises.

 How can a "green laundromat" be legal at all?

Many cosmetics companies can use misleading labels, as many of the labels are not yet defined by law. The law does not always catch up with the rate of "creativity" of cosmetics companies, so in fact, brands can set for themselves a standard of what is considered natural, organic, etc.

What labels should you watch out for?

• organic
• natural
• Without harmful substances
• Hypoallergenic
• Not tested on animals

List of the ten toxic components

To know the level of safety / toxicity of each and every component we will probably need to switch professions. It is not always possible to trust what is read on the label and not always know what to look for. So how do we avoid toxic components in our daily grooming routine?

It is advisable to start with the list of the top ten "suspects" to avoid at all costs:

• Parabens
• Scent extracts
• Chemical radiation filters
• Diethanolumin
• Triclosan
• Wicks - microscopic plastic components
• Foam materials and SLS
• Formaldehyde and formalin
• Polytilene
• Dioxin

 Tips - How to switch to clean cosmetics

Beyond using clean products is easier than we think.

It does not have to happen overnight and you may make some mistakes along the way. Do not let this stop you from reaching your goal.

Make 2021 a year where you will move on to clean products with the help of the useful tips here:

1. Start with Products for the face And / or hair products - In our daily routine we use a lot of products. From shampoo to washing powder. In order not to panic, start with face and hair products. You would not want toxins to seep through the facial skin and scalp. Replace these products as quickly as possible, then move on For body products.
2. Find specific clean brands that you like and stick to them.

First, try one or two clean brand products. It is likely that if you liked the product you tried, the same brand will have additional products that are considered clean, so you can expand the range of products from the same brand.

Our clean products:

A clean face and body care brand based on the Indian Ayurveda method   CHICCHIQ

A brand for body care and healthy tanning, based on clean organic components  COCOSOLIS

A brand for body care and healthy tanning, based on clean organic components  LAUNDRY BLUE

A face care brand, based on clean organic ingredients  LI ORGANICS